Well-known Television and film producer Ekta Kapoor has joined forces with acclaimed Hindi director Imtiaz Ali. Both filmmakers have collaborated to recreate the evergreen love story of Laila Majnu for the silver screen. Through their new venture, which has been titled as ‘Laila Majnu’, Kapoor and Ali will launch a set of newcomers in Bollywood.
Along with sharing the first poster, Ekta also announced the release date of the movie on her Twitter handle. Directed by Sajid Ali, the younger brother of Imtiaz Ali, ‘Laila Majnu’ will release on 4th May 2018.
Ekta shared a photograph of herself along with Ali on Twitter and wrote, “Excited to recreate the epic love story, Laila Majnu with master storyteller Imtiaz Ali. Balaji Motion Pictures, Imtiaz Ali’s Laila Majnu. Laila Majnu on May 4.”
The seasoned producer is also excited about the fact that her new project gives her an opportunity to provide a platform to new talent. “This story has given us a chance to launch new talent. We are wrapping up the shoot fast. I’m excited to retell this classic love story with a fresh spin,” she said to an English daily.
Besides Ekta Kapoor and Shobha Kapoor, ‘Laila Majnu’ has been co-produced by Imtiaz Ali’s ex-wife Preety Ali.
‘Laila Majnu’ was first planned by Ali in 2014. Apart from Ekta Kapoor, actor-producer John Abraham was also onboard as a co-producer. However, when the project could not take off on time, John decided to drop out of it.
For the uninitiated, it is not the first time when a Hindi filmmaker will revisit the popular folklore of Laila Majnu. Director Harnam Singh Rawail directed a film inspired from the tragic love story in 1976. Starring Rishi Kapoor and Ranjeeta Kaur in lead roles, the film was a success at the box office.